When searching for facts or names in current events, Google sometimes highlights a carousel of articles referred to as top stories. These results are prominently displayed in SERPs and are a great source of organic traffic.
To be featured in a top story, you’ll need to have an established website with relevant content. You’ll also need to optimize your site for user experience and Page Experience — a new ranking factor that puts the quality of the user’s online journey above all others. WordLift makes it easy to do all of this and more.